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VileroMediaFree audit

Digital marketing agency for US roofing companies

We get roofing companiesmore calls from Google.

VileroMedia is a digital marketing agency for residential roofing companies in the US. We run your Google Ads and Local Services Ads, then your Local SEO, and we build the pages that turn that traffic into booked inspections.

Clicks don't pay the crew. Booked inspections do.

  • ✓ Prices on the page
  • ✓ Month-to-month. Cancel anytime, 30 days' notice
  • ✓ You own your ad account
Roofer carrying a bundle of shingles across the roof of a family house

What one call really costs

$50 per click × 20% of clicks that callIllustrative example using figures from CinchLocal, “The Cost of Invisibility”. Your area will differ. The audit gives you yours.

$250

Our mission

“We help residential roofing companies in the US get more calls and booked inspections from Google, month-to-month and with clear pricing.”
niche: residential roofing
1
niche: residential roofing
long contracts
0
long contracts
free audit, no card
15 min
free audit, no card

Services

One job first: more calls from Google

We don't sell ten services. We start with the one that brings calls fastest, then add the rest when it makes sense for your numbers.

Roofer standing on the roof of a house
Start here

Google Ads + Local Services Ads

We set up and run your Google Ads and LSA so you show up when a homeowner in your service area searches “roof repair near me”. We cut keywords that bring clicks but no calls.

  • Call tracking on every ad
  • Negative keywords from day one
  • LSA profile, reviews and disputes handled
Metal roof and dormer window on a family house
Month 2+

Local SEO

Your Google Business Profile, reviews and service-area pages, so you climb in Google Maps and stop paying for every single call.

  • Google Business Profile cleanup
  • Review request system
  • One page per city you serve
Roofer removing old shingles from a residential roof
When needed

Landing pages that get calls

Ads only work if the page they land on makes a homeowner pick up the phone. We build or fix that page: fast on mobile, phone number one tap away.

  • Loads in under 2 seconds on 4G
  • Tap-to-call and short form
  • Photos of your real crews

Pricing

Our fee. Your ad spend. Two separate numbers.

You pay Google directly for your ads, from your own account. You pay us a flat monthly fee to run them. No percentage of ad spend, no setup fee, no contract.

Starter

One service area, getting Google going

$600 /month

+ your ad spend, paid to Google

  • Local Services Ads setup and management
  • Google Business Profile cleanup
  • Call tracking
  • One-page monthly report
Start with a free audit
Recommended for 2–3 service areas

Growth

Up to 3 service areas, steady calls all year

$1,200 /month

+ your ad spend, paid to Google

  • Everything in Starter
  • Google Ads (Search) management
  • Landing page fixes included
  • Monthly 20-minute call with your account lead
Start with a free audit

Add-on: Local SEO

When Maps should start bringing free calls

+$400 /month

  • Google Business Profile posts and photos
  • Review request system
  • Service-area pages

How much should you spend on ads? We'll give you a number for your area in the audit, before you sign anything. More than 3 service areas or several crews? We quote a custom plan after the audit.

Our work

What you actually get

We never publish made-up results. Client numbers only appear here with the client's written permission. Until then, here is exactly what you get from us, every month.

Sample report · illustrative example, not client data

Calls from Google
24
Booked inspections
14
Jobs signed
6
Ad spend (paid to Google)
$3,000
Cost per call
$125

The one-page monthly report

Calls, booked inspections, jobs signed, ad spend, cost per call. Numbers you can show your spouse or your bookkeeper. Nothing about impressions.

Sample landing page

Load time on 4G
< 2 s
Tap-to-call above the fold
Yes
Form fields
3
Stock photos
0

Storm-season roof inspection page

Built for hail season: big phone button, insurance-claim FAQ, crew photos, short form. Made to turn a stressed homeowner into a booked inspection.

Sample audit

Duration
15 min
Credit card
No
Contract
No
Jargon
None

Where your ad money goes

What we show in the free 15-minute audit: your search terms, which ones brought calls, which ones only burned budget, and what we would cut first.

Never hired an agency?

Your first 30 days with us

  1. 1. Day 1

    Free 15-min audit

    We look at your ads or your market and tell you, in plain numbers, if Google is worth it for you.

  2. 2. Week 1

    Setup in your name

    Google Ads and LSA accounts you own, call tracking, and a landing page that gets calls.

  3. 3. Week 2–3

    First calls

    Ads go live in your service area. We cut what brings clicks but no calls, every week.

  4. 4. Day 30

    Your first report

    One page: calls, booked inspections, ad spend, cost per call. Then you decide if we keep going.

Not ready for an audit? Read our guide: how much a roofer should spend on Google Ads, with the math.

Read the guide

About us

Why we started VileroMedia

We looked at the agencies that sell marketing to roofers. Most of them chase companies doing $1M to $15M a year. Most hide their prices behind a “book a call” button. The one that shows its prices wants a yearly contract. And their reports talk about clicks and impressions.

Then we asked a roofing owner in Texas about his last agency. He paid every month for a year, got reports full of clicks, and never found out how many roofs it actually brought in. He was stuck in a 12-month contract and just waited for it to end.

Most agencies build for the biggest players. We built VileroMedia around the owner who still does estimates himself and answers the phone between two jobs, with an offer that works just as well once you run several crews and several markets.

Two roofers working on the roof of a house

What we learned before opening

3 agencies checked
Two hide their prices. The one that shows them asks for a yearly contract.
0–5 comments
per social post, even for the biggest one. Nobody is actually talking with roofers.
1 owner, 12 months
of click reports he couldn't read, stuck in a contract. He told us exactly what he'd want instead.

Competitor websites and social accounts checked in October 2026. Owner interview: residential roofer in Texas, shared with his permission.

  • Transparency

    Prices and terms out in the open, before you talk to anyone.

  • Honesty

    If something isn't working, we tell you, and we say what we'll change.

  • Simplicity

    One-page reports. Four numbers. No jargon.

  • Results

    We count calls and booked inspections, not likes.

The team

One niche, residential roofing in the US, and one account lead per client. We work remotely across the US, on US hours (Mon–Fri, 9am–6pm ET), and reply within 24 hours on weekdays.

  • Portrait of Carl Fleury

    Carl Fleury

    Client strategy

    Runs your free audit and your monthly check-in call.

  • Portrait of Laura Jankowiak

    Laura Jankowiak

    Google Ads

    Builds your search campaigns and cuts keywords that bring no calls.

  • Portrait of Magnus Monstad Tveraaen

    Magnus Monstad Tveraaen

    Local Services Ads

    Sets up your LSA profile, reviews and lead disputes.

  • Portrait of Natasha Pauls

    Natasha Pauls

    Local SEO

    Cleans up your Google Business Profile so you climb in Maps.

  • Portrait of Ricardo Tannous

    Ricardo Tannous

    Landing pages

    Builds the pages your ads land on: fast, tap-to-call, real photos.

  • Portrait of Sami Hakkou

    Sami Hakkou

    Tracking & reporting

    Sets up call tracking and writes your one-page report.

FAQ

Frequently asked questions

Is there a contract?

No. Month-to-month. Cancel anytime with 30 days’ notice. If the calls stop making sense for you, you leave.

Is ad spend included in the fee?

No, and that’s on purpose. You pay Google directly for your ads, from your own account. Our fee is our fee. You always see both numbers separately.

Who owns the Google Ads account?

You do. If you leave, the account, the data and the history stay with you.

Already have an agency? How does switching work?

You give us access to your Google Ads and Google Business Profile (you keep ownership). We read the last 90 days, keep what brings calls, and rebuild the rest. Your old agency only has to hand back admin access. No data is lost, and your ads keep running during the switch.

I've never hired an agency. Do I even need one?

Maybe not. If referrals keep your crews busy all year, keep doing what works. Google matters when you want calls outside storm season or in a new area. The free audit tells you which side you're on, even if the answer is “not yet”.

We run several crews in several markets. Is this for us?

Yes. Growth covers up to 3 service areas, and we build a custom plan for more markets after the audit, with one campaign per market and one report for the whole company.

Do you work with commercial roofing or new construction?

Our focus is residential roofing: repair, replacement and storm work. Light commercial jobs can run in the same campaigns, and we'll tell you in the audit if that makes sense. If your work comes mostly from builders and general contractors, Google Ads to homeowners is usually not the right channel, and we'll say so.

Where are you, and when can I reach you?

We're a remote team serving roofers across the US, working on US hours: Mon–Fri, 9am–6pm ET. We answer emails and form requests within 24 hours on weekdays.

Do you promise a number of leads?

No. Anyone who promises “10x your leads” before seeing your market is guessing. In the audit we look at your area and tell you what’s realistic.

Free audit

15 minutes. Where your ad money goes.

We look at your Google Ads (or your market, if you're not running ads yet) and show you, in plain numbers, what's bringing calls and what's burning budget.

  • No credit card
  • No contract to sign
  • No “10x your leads” pitch
  • You keep the findings, even if you never hire us

We answer Mon–Fri, 9am–6pm ET. Email: vileromedia@gmail.com

No credit card. No contract. We reply within 24 hours on weekdays (US hours).