We looked at the agencies that sell marketing to roofers. Most of them chase companies doing $1M to $15M a year. Most hide their prices behind a “book a call” button. The one that shows its prices wants a yearly contract. And their reports talk about clicks and impressions.
Then we asked a roofing owner in Texas about his last agency. He paid every month for a year, got reports full of clicks, and never found out how many roofs it actually brought in. He was stuck in a 12-month contract and just waited for it to end.
Most agencies build for the biggest players. We built VileroMedia around the owner who still does estimates himself and answers the phone between two jobs, with an offer that works just as well once you run several crews and several markets.